doodleinventions

Fact sheet · updated

WHAT THE IPO SAYS

The look is
worth protecting.

An invention has a shape as well as a function.

Compare the rights
A designer's workbench with pencil sketches of a curved kettle beside a matte grey prototype of the same shape
AI-generated image, not a photograph of a real person or place.

UP TO 25 YEARSfor a registered design

In the UK, the appearance of a product, its shape, pattern, decoration or colour, can be protected by design rights. Some protection is automatic; registering with the Intellectual Property Office lasts longer and is easier to prove.

At a glance

£60

Online fee to register one design

Rising to £185 for up to 50 designs in one application. Posting a paper form costs more: £75 for one design.

FILING · IPO

25 years

Maximum life of a registered design

Renewals every 5 years cost £85, £110, £135 and then £170. Late renewal is possible within 6 months at £30 for each complete month.

LIFESPAN · IPO

TWO NUMBERS WORTH KNOWING

Cheap to start,
long to keep.

Online fees from GOV.UK.
Renewals cost more as the years go on.

The IPO's overview suggests allowing about 3 weeks for a design application, compared with around 4 months for a trade mark and around 5 years for a patent.

A QUICK RIGHTS CHECK

How long does
each right last?

Pick a type of design protection to see what it covers and how long it lasts. The bar shows the length of protection.

From GOV.UK guidance by the Intellectual Property Office. Get professional advice for disputes or complex cases.

Rights check

Choose a right
Registered designUp to 25 years

Registered with the IPO from £60 online. Lasts 5 years, renewable every 5 years up to 25. The design must be new.

Design right (3D shape)10 or 15 years

Automatic for the shape and configuration of 3D objects: 10 years from first sale or 15 from creation, whichever ends first. Others can ask for a licence of right in the final 5 years.

Supplementary unregistered design3 years

Automatic UK protection for a product's appearance, including shape, colours, texture, materials and ornamentation, for 3 years from when you make the design public.

Making it public in the EU3 years, EU only

Unregistered community design right protects a design made public in the EU for 3 years. It does not protect it outside the EU.

Sources: GOV.UK, Register a design; How your unregistered designs are protected; Renew your registered design.

THE SHORT ANSWER

Register the look,
or rely on the basics.

Automatic rights help, but registering
makes it easier to prove the design is yours, and when you created it.

REGISTERED DESIGN

Up to 25 years

A registered design protects a product's shape, configuration, decoration, colour or pattern. It lasts 5 years and can be renewed every 5 years up to 25.

Compare the rights

THE APPLICATION

Clear pictures, plain background

You send the IPO illustrations: photos, drawings or CAD images on a plain background, with no hands, text or measurements. Decisions usually come within 2 weeks.

How to apply

AUTOMATIC RIGHTS

Some protection for free

The shape of a 3D object gets design right automatically, and a product's appearance gets 3 years of supplementary unregistered design right once made public.

See the numbers
A shelf of matte white product prototypes in different shapes in a design studio
AI-generated image, not a photograph of a real person or place.

FOUR STEPS TO REGISTER A DESIGN

Search, picture,
apply, renew.

These steps follow the IPO's guide to registering a design.

  1. Search the registers

    Check UK, EU and WIPO design registers first. The IPO can search UK registered designs for you for £30.

  2. Prepare the illustrations

    Show one design, each view separately, on a plain background, all in the same image type. Online, you can upload up to 12 illustrations.

  3. Apply, or defer

    Apply online from £60. You can defer publication for up to 12 months, but the design is not protected while deferred.

  4. Diary the renewal

    Renew on the fifth anniversary and every 5 years after, up to 25 years in total.

WHAT A DESIGN CANNOT PROTECT

Looks, yes.
How it works, no.

You cannot register the functionality of a design, such as a chair that folds down faster than others. Offensive material, national flags you have no permission to use and official emblems such as the Olympic rings are also excluded.

The IPO points out that one product can carry several protections: a trade mark for the name and logo, a registered design for a unique shape, a patent for a new working part and copyright for the drawings.

A white ceramic teapot photographed against a plain white background from the side
AI-generated image, not a photograph of a real person or place.

Questions

Questions people ask

What is the difference between a patent and a registered design?

A registered design protects the appearance of a product, such as its shape or pattern. The functionality of a design cannot be registered as a design; inventions and working parts are protected by patents.

Do I get any protection without registering?

Yes. The shape of 3D objects gets design right automatically, and a product's appearance gets supplementary unregistered design right for 3 years from when it is made public.

How much does it cost to register a design?

Online, £60 for one design, rising to £185 for up to 50. Applying by post costs £75 for one design and £50 for each additional design.

How long does a registered design last?

5 years at first. You must renew every 5 years to keep it, up to a maximum of 25 years.

Can I keep my design secret while I test it?

You can defer registration by up to 12 months, but your design is not protected while the application is deferred. The IPO also advises using a non-disclosure agreement if you need to discuss an idea.

Sources

Where the facts come from

  1. GOV.UK (IPO): Register a design
  2. GOV.UK (IPO): How your unregistered designs are protected
  3. GOV.UK (IPO): Renew your registered design
  4. GOV.UK: Intellectual property and your work

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